Michael D. Pridavka

Dynamic highly accomplished sales, marketing and business development professional with a strong background in enterprise software, information technology as well as domestic and international experience. Exceptional ability to explain complex concepts in non-technical business terms; understanding of client’s perspective; and good at bridging gaps both internally and externally. Entrepreneurial visionary that executes, has a strong professional network, and easily builds long-lasting relationships at all organizational levels. Collaborative team builder equally comfortable in Fortune 500, startup and turnaround environments.

CORE COMPETENCIES

PROFESSIONAL BACKGROUND

Lexico Consulting, Milwaukee, WI 2019 to Present

A full-service C-Level business and transformational consultancy.

VP of Business Development

Managing Enterprise Account and Partner Sales in North America

• Build sales plan, process and pipeline
• Help establish marketing plan
• Build value proposition, elevator pitch and sales presentation
• Map out ICP (ideal customer profile)
• Build Target Account List
• Research target account list
• Meet with C-Suite of Target Accounts, form relationships, present and close engagements

Skyline Technologies, Waukesha, WI 2015 to 2019

Provider of custom IT services and solutions, Microsoft Managed Partner, Custom and Mobile Application Development, Portals and Collaboration sites, SharePoint, Web/CMS system implementation services, Data Analytics, Business Intelligence, PowerBI and AI Cloud Services.

Sr. Business Development Manager

Managing Enterprise Account and Partner Sales in Southern Wisconsin. CRM and DiscoverOrg System Administrator. Associate Owner.

• True Business Development Hunter, opening new enterprise accounts and managing 6 of the top 25 account in 2018 such as Rockwell, Northwestern Mutual, Acuity, HomeServe, Kohler, Baird and WEC
• Opened fastest growing revenue and profitable account in 2018, $742 K at 72.14% margin
• 2018 new sales in excess of $2 M at 57% profit margin
• 52% increase in revenue YoY 2016-2017 and 5% increase in profit
• Work with Partners to sell with or through their organizations and leverage products, services or relationships to do so.
• Retained 97% of 30 clients YoY for 3 years running

Datasentials, Milwaukee, WI 2009 to 2015

Provider of custom IT business systems, SalesForce.com and Microsoft Dynamics CRM (customer relationship management), SharePoint, marketing automation, process consulting, system integration and custom applications.

Managing Partner - Founder

Managed all sales, business development, finance and operations as well as major relationships with vendors, partners, and key accounts. Full P&L responsibility.

• Responsible for all sales and doubled sales three consecutive years.
• Designed, developed and launched sales and marketing, collateral, programs, sites and social media
• Investigated, wrote, negotiated and secured all contractual agreements with suppliers, partners and clients
• Responsible for all accounting, invoicing, collections, tax and financial activities and reporting
• Built strong long-term relationships with clients, partners and vendors
• Retained 80%+ of clients since business inception

Budco, Highland Park, MI, 2006 to 2008

Supplier of marketing communications and execution services, IT systems, fulfillment services, and dependent healthcare insurance auditing.

Vice President, Sales – New Business

Charged with expanding business nationally to reduce dependence on Midwest and automotive centric clients. Led business development efforts; researched and identified new market segments; developed long-term plans to penetrate key accounts within those segments. Identified and recommended needed software and system upgrades. Cold called; developed strategic and tactical account plans for 40 Fortune 500 prospects; established dialogue with senior management at potential clients to build relationships and drive needs analysis.

• Secured Harley-Davidson as new client representing more than $1.5 M in identified revenue.
• Created $5 M opportunity with Miller Brewing Company by presenting a plan to save them 10%.
• Identified more than $50 M in potential new business opportunities within target accounts.
• Negotiated all legal contractual agreements required for new programs with Harley-Davidson.
• Identified $1 million in internal logistics savings through a comprehensive formal evaluation.
• Expanded marketing efforts by identifying more than 400 new Fortune 1000 prospects.

ADDITIONAL EXPERIENCE

General Manager, SmartLinc Inc., Transportation Management Systems, Milwaukee, WI 2004 to 2006

VP of Sales and Marketing, SmartLinc, Inc., Transportation Management Systems, Milwaukee, WI 2003 to 2004

EVP of Sales and Marketing, Catalyst International Inc., Warehouse Management Systems, Milwaukee, WI 2001 to 2003

VP of North American Sales, Catalyst International Inc., Warehouse Management Systems, Milwaukee, WI 2000 to 2001

EDUCATION

HOBBIES & INTERESTS

In 2012 I started a non-profit amateur junior Olympic volleyball club which has now served over 1000 athletes and helped them to get recruited to play collegiate volleyball. I enjoy exercising, working outside with my hands doing gardening, mechanical and wood working. I volunteer at our church and have served on our Parish Council and have been a member of the Building and Grounds Committee for 15 years